Todd and his wife Linda want to bring attention to the potentially catastrophic demise of bees through the release of this special beer. Todd developed the recipe and brewed HEXIT (Haug + Exit = HEXIT) at Badger Hill prior to his move in late 2016.
Transporting audiences to a place suspended between dreams and reality, LUZIA is a poetic and acrobatic ode to the rich, vibrant culture of Mexico.įor more information about Baja Brewing Company, visit MN) – Badger Hill Brewing will be releasing the much anticipated beer HEXIT in their taproom on Januat noon. HEXIT is the creation of Todd Haug, the former Head Brewer at Surly Brewing, who recently joined Three Floyd’s Brewing in the Greater Chicago area. In addition to the launch of the rebranding and expanded growth, Baja Brewing Company partnered with the touring show LUZIA™ by Cirque du Soleil® in San Francisco as the official craft beer sponsor.
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The goals of Acermex are to establish and define craft beer in Mexico, defend the category and update the tax laws surrounding it.Ģ016 was an exciting year for the company. Acermex is considered a trailblazer for Mexican brewery regulations and licensing rights and since it launched in 2015, the association has grown to 45 members. expansion and the launch of cans are on the horizon.īBC is a founding member of the organization called Acermex, The Mexican Craft Brewers Association. Both styles will be available in eight states including Arizona, California, Colorado, New Mexico, Oklahoma, Texas, Utah and Illinois. market with its flagship blonde ale, Cabotella (CAH-bo-TAY-uh), a play on words meaning “Cabo in a bottle.” In early 2016, BBC began importing its Mexican IPA, which is named Peyote Pale Ale in Mexico but called Por Favor in the U.S. The brewery distributes throughout Southern Baja and Mexico and in 2012, entered the U.S.
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With three brewpubs in Los Cabos, BBC features eight different beer styles, plus seasonal beers, focusing on all-natural and local ingredients. The company’s mission from the start was to bring a craft brewing culture to Mexico similar to that in Colorado, where Gardenhire first began brewing beer while in college at the University of Colorado, Boulder. Since its inception in 2007, BBC has been pushing the boundaries of Mexican beer. Our goal was to stay true to the brand’s values while modernizing the look and feel.” “We had the pleasure of building on Baja Brewing Co.’s DNA and refreshing its brand identity. “Being the first craft beer brewery to come from Baja is a major point of difference in the world of craft beer,” said Justin Heit, Founder of Libre Design. The donkey symbolizes Baja Brewing Company’s adventurous spirit, in search of that perfect brew. Libre elevated the four-legged advocate to be more distinct and commanding. Inspired from its rugged landscape, the new brand palette is historic and bold, creating a clean presence on the shelf.Īs the official brand mascot of BBC, the beloved donkey remains at the core of the design. Libre produced a new visual system that embraces the natural, authentic and inspirational spirit of Cabo. We have a unique product and live in a unique place, and I think our rebrand helps capture that essence of Baja Brewing.” “Our spirit is all about Baja, and we wanted our look to truly represent who we are and where we live. “Over the past 10 years, our beer has evolved, and it was time for the branding to follow,” said Jordan Gardenhire, Founder and Brewmaster of Baja Brewing Company.
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